Privacy policy

Last updated: May 6, 2026

This Privacy Policy describes how Etherlotus (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from etherlotus.com or otherwise communicate with us (collectively, the "Services"). "You" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and cookies installed on your device. As you browse the Site, we also collect information about the pages or products you view, what websites or search terms referred you to the Site, and how you interact with the Site. We refer to this as "Device Information."

We collect Device Information using the following technologies:

Cookies are data files placed on your device that often include an anonymous unique identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org.

Log files track actions on the Site and collect data including your IP address, browser type, internet service provider, referring and exit pages, and date and time stamps.

Web beacons, tags, and pixels are electronic files used to record information about how you browse the Site.

When you make a purchase or attempt to make a purchase through the Site, we also collect your name, billing address, shipping address, payment information including credit card numbers, email address, and phone number. We refer to this as "Order Information." Together, Device Information and Order Information make up the "Personal Information" referenced in this policy.

We may also collect information you directly submit through our Services, including:

Contact details including your name, address, phone number, and email. Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number. Account information including your username, password, security questions, and other information used for account security purposes. Customer support information including anything you choose to share when communicating with us through the Services.

Some features of the Services may require you to provide certain information. You may choose not to provide this information, but doing so may prevent you from using or accessing those features.

We may also automatically collect Usage Data about how you interact with the Services using cookies, pixels, and similar technologies. Usage Data may include device information, browser information, network connection details, your IP address, and other information about your interaction with the Services.

We may also obtain information about you from third parties, including vendors and service providers such as Shopify, who supports our Site, and our payment processors, who collect payment information to process your orders. Any information obtained from third parties will be treated in accordance with this Privacy Policy.

How We Use Your Personal Information

Providing Products and Services. We use your personal information to fulfill orders placed through the Site, including processing payments, arranging shipping, sending order confirmations and account notifications, managing your account, and facilitating returns and exchanges. We may also enhance your shopping experience by enabling Shopify to match your account with other Shopify services you choose to use. In this case, Shopify will process your information as set out in its Privacy Policy and Consumer Privacy Policy.

Marketing and Advertising. We may use your personal information to send marketing, advertising, and promotional communications by email, text message, or postal mail, and to show you advertisements for products or services. This may include tailoring advertising on our Site and other websites based on your information.

Security and Fraud Prevention. We use your personal information to detect, investigate, and take action against possible fraudulent, illegal, or malicious activity. If you register an account, you are responsible for keeping your credentials safe. We strongly recommend you do not share your username, password, or other access details with anyone. If you believe your account has been compromised, please contact us immediately.

Communicating with You and Service Improvement. We use your personal information to provide customer support and improve our Services, in our legitimate interests to be responsive to you and to maintain our business relationship with you.

Sharing Your Personal Information

We share your Personal Information with third parties who help us operate our business, including Shopify, who powers our online store. You can read more about how Shopify uses your information at https://www.shopify.com/legal/privacy. We also use Google Analytics to understand how customers use our Site. You can read more about how Google uses your information at https://www.google.com/intl/en/policies/privacy and opt out at https://tools.google.com/dlpage/gaoptout.

We use Klaviyo to manage our email and SMS marketing communications. Information you provide, including your email address and phone number, may be processed by Klaviyo in accordance with their privacy policy at https://www.klaviyo.com/legal/privacy. We also use the Meta Pixel to track visitor behavior and serve targeted advertisements on Facebook and Instagram. You can learn more about Meta's data practices at https://www.facebook.com/privacy/policy.

We may also share your personal information in the following circumstances:

With vendors or other third parties who perform services on our behalf, including IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping. With business and marketing partners to provide services and advertise to you, in accordance with their own privacy notices. When you direct or consent to disclosure of your information to third parties, such as for shipping or through social media integrations. With our affiliates or within our corporate group in our legitimate business interests. In connection with a business transaction such as a merger or bankruptcy, to comply with legal obligations including responding to subpoenas and search warrants, to enforce our terms of service, and to protect the rights of EtherLotus and our users.

Over the past 12 months we have disclosed the following categories of personal information:

Identifiers such as basic contact details and order and account information, personal information categories listed in the California Customer Records statute, commercial information such as order and shopping information, internet or other network activity such as Usage Data, and geolocation data such as locations determined by IP address. These have been shared with vendors and third parties who perform services on our behalf, business and marketing partners, and affiliates.

We do not use or disclose sensitive personal information without your consent or for the purposes of inferring characteristics about you.

We have sold and shared personal information over the preceding 12 months for the purpose of advertising and marketing, as follows: identifiers such as name, email address, and phone number, commercial information such as records of products purchased, and Usage Data have been shared with business and marketing partners.

Behavioural Advertising

We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative's educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising using the links below:

Facebook: https://www.facebook.com/settings/?tab=ads Google: https://www.google.com/settings/ads/anonymous Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
https://www.tiktok.com/legal/page/us/privacy-policy/en
https://www.reddit.com/settings/privacy
https://www.snapchat.com/privacy/privacy-center

You can also opt out of some of these services through the Digital Advertising Alliance's opt-out portal at http://optout.aboutads.info.

Cookies

Like many websites, we use Cookies on our Site. For specific information about the Cookies we use related to powering our store with Shopify, see https://www.shopify.com/legal/cookies.
We also use extended identifier tracking through Klaviyo's Extended ID system, which connects cookies from the following third-party platforms to maintain visitor identity across sessions: Google (_ga), TikTok (_ttp), Microsoft/Bing (_clck, _uetvid), Reddit (_rdt_uuid), Snapchat (_scid), and Salesforce (_cq_uuid). For more information on how each platform handles data, please refer to their respective privacy policies. For information about cookies used by Klaviyo in connection with our email and SMS marketing, see https://www.klaviyo.com/legal/privacy. For information about cookies used by Meta in connection with advertising, see https://www.facebook.com/policies/cookies. We use Cookies to power and improve our Site and Services, to remember your actions and preferences, and to run analytics and better understand how users interact with our Services. We may also permit third party service providers to use Cookies on our Site to better tailor services, products, and advertising.

Some third-party service providers we use may employ extended cookie mechanisms or first-party identity graphs to maintain continuity of visitor tracking across browser sessions for the purposes of personalization, marketing, and analytics. This means that even if a standard browser cookie expires, these providers may be able to re-identify your browser or device when you return to our Site.

Most browsers automatically accept Cookies by default, but you can choose to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your experience and may cause some features of the Services to work incorrectly or become unavailable. Blocking Cookies may also not completely prevent how we share information with third parties such as our advertising partners.

Our website recognizes the Global Privacy Control (GPC) signal, which enables you to opt out of certain uses or disclosures of your information. If you send a GPC signal, we will treat it as a valid request to opt out of sharing and targeted advertising for the associated browser or device. If we are able to associate the device with a Shopify account, we will apply the opt out to the account as well. To learn more, visit https://globalprivacycontrol.org. Other than the Global Privacy Control, we do not recognize other Do Not Track signals from your browser or device, and we do not alter our data collection and use practices when we see such a signal.

Third Party Websites and Links

Our Site may contain links to websites or online platforms operated by third parties. We are not responsible for the privacy or security of those sites and encourage you to review their policies independently. Information you share on public or semi-public venues, including third-party social platforms, may be viewable by other users without limitation. Our inclusion of such links does not imply any endorsement of those platforms or their operators.

Children's Data

The Services are not intended for individuals under the age of 18, and we do not knowingly collect personal information from children. If you are the parent or guardian of a child who has provided us with their personal information, please contact us and we will delete it. We do not have actual knowledge that we share or sell personal information of individuals under 16 years of age.

Security and Retention of Your Information

No security measures are perfect or impenetrable and we cannot guarantee complete security of your information. We recommend you do not use insecure channels to communicate sensitive or confidential information to us. When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete it. How long we retain other personal information depends on factors such as whether we need it to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce applicable contracts and policies.

Your Rights

Depending on where you live, you may have some or all of the following rights in relation to your personal information. These rights are not absolute and may apply only in certain circumstances.

Right to Access and Know. You may have a right to request access to personal information we hold about you, including how we use and share it. Right to Delete. You may have a right to request that we delete personal information we hold about you. Right to Correct. You may have a right to request that we correct inaccurate personal information. Right of Portability. You may have a right to receive a copy of your personal information and to request that we transfer it to a third party in certain circumstances. Restriction of Processing. You may have the right to ask us to stop or restrict our processing of your personal information. Withdrawal of Consent. Where we rely on consent to process your personal information, you may have the right to withdraw that consent. Appeal. You may have a right to appeal our decision if we decline your request by replying directly to our denial. Managing Communication Preferences. We may send you promotional emails and you may opt out at any time using the unsubscribe option in those emails. If you have provided your phone number and consented to receive SMS marketing messages, we may send you promotional text messages. You may opt out of SMS marketing at any time by replying STOP to any message you receive from us. Message and data rates may apply. SMS consent is not a condition of purchase.
If you opt out, we may still send you non-promotional emails related to your account or orders.

If you are a European resident, you also have the right to access the personal information we hold about you and to ask that it be corrected, updated, or deleted. Please note that we process your information to fulfill contracts we may have with you or to pursue our legitimate business interests, and that your information may be transferred outside of Europe, including to Canada and the United States.

You may exercise any of these rights where indicated on our Site or by contacting us using the details below. We will not discriminate against you for exercising any of these rights. We may need to verify your identity before responding to your request. You may also designate an authorized agent to make requests on your behalf. Before accepting such a request, we will require the agent to provide proof of your authorization, and we may need to verify your identity directly with you. We will respond to all requests in a timely manner as required by applicable law.

Complaints

If you have a complaint about how we handle your personal information, please contact us using the details below. If you are not satisfied with our response, you may have the right to appeal our decision or lodge a complaint with your local data protection authority.

International Users

Your personal information may be transferred, stored, and processed outside the country in which you live, including by staff and third party service providers in other countries. If we transfer your information out of Europe, we will rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant authority of the UK, unless the transfer is to a country already determined to provide an adequate level of protection.

Contact

For any questions about our privacy practices or this Privacy Policy, or to exercise any of your rights, please contact us at support@etherlotus.com